Consumer panel (B2C)

• Which of the 3 TV-spot concepts appeals to my consumers most? Before production we would like to test these concepts to avoid wasting our money.
• How much people have seen our latest campaign and what do they think of it?
• What do our customers think about our latest soft drink? Do they like it? How often do they buy it?

If you have similar questions on your mind and you need answers, ResearchCenter can help you. With the research panel of 70.000 members researches in all kind of topics can be executed.

Surveys done so far by ResearchCenter cover a wide spectrum of research topics, from opinions about international employment, product test for FMCG companies and research on pet food purchasing habits of cat-owners.

We can help our client in the following fields:

• Testing a product, package, name or concepts

  Parameters for products and services can be tested before releasing on the market. Our client can investigate the ideal characteristics and the expectable consumer-reactions before investing notable amount of capital in either of the concepts.

• Testing customer satisfaction, consuming behaviour and loyalty
  

  Level of customer satisfaction or reasons for dissatisfaction of products and services already released on the market can be scanned with these researches. Consumer's relation with the product and motivation of their loyalty can be mapped.

• Price-sensitivity inspection
  

  With these kinds of researches the effects of a possible price change can be investigated. Before launching the real discount-campaigns the probable increase in the selling can be forecasted, or in case of rising in prices the demand reduction can be planned.

• Media usage -internet usage
  

  With the help of these researches media usage, especially internet usage of the target group can be scanned. This way it can be explored which service provider the users choose, what are the key factors in their decisions, how often and how much they use the internet… etc.

• Advertisement pre-tests
  

  With pre-tests creative concepts can be tested before production, in this way consumer opinions can be collected and reactions can induce necessary changes, thus only the best version remains in the end. With our questionnaire generator pictures, sound or video materials of the advertisements can be involved.

• Image studies
  

  With image studies our client can have an insight in their customers' or potential customers' head by collecting those opinions, impressions, thoughts, which are substantial components of the product's image.

• Public opinion survey
  

  Survey in social and political topics can be carried out as well, thus those opinions can be revealed, which wouldn't come up to the surface with other methods because of the circumstances of the inquiry.

• Recruiting for face-to-face interviews and focus groups
  

  Using recruiter emails and questionnaires makes it possible to prepare offline inquiries or deeper focus group researches.