Business-to business panel (B2B)

• What sort of IT services do the SMEs need? Would they buy our new server-hosting package?
• What sort of financial problems do companies with more than 50 employees have to face? Would our credit construction appeal to them?
• Do companies know our service? How satisfied they are? How could we develop it?

If you are dealing with similar questions and you are searching for the answers, ResearchCenter will help to find them. Besides researches targeting consumers we offer the possibility to carry out surveys aiming especially businesses.

For these business researches a special B2B database of more than 25.000 members is used, where 85% of the members are decision makers or have direct influence on the decision making process. And, if that is not enough, there is a backup of over 300.000 people who we can also target based on information on their company - e.g.: company size, scope of business, etc.

ResearchCenter offers a good solution whether you want to define the parameters of your product to be launch or to measure the level of satisfaction of an existing service.

We can help our client in the following fields:

• Testing a product, package, name or concepts

  Parameters for products and services can be tested before releasing on the market. Our client can investigate the ideal characteristics and the expectable consumer-reactions before investing notable amount of capital in either of the concepts.

• Testing customer satisfaction, consuming behaviour and loyalty
  

  Level of customer satisfaction or reasons for dissatisfaction of products and services already released on the market can be scanned with these researches. Consumer's relation with the product and motivation of their loyalty can be mapped.

• Price-sensitivity inspection
  

  With these kinds of researches the effects of a possible price change can be investigated. Before launching the real discount-campaigns the probable increase in the selling can be forecasted, or in case of rising in prices the demand reduction can be planned.

• Media usage -internet usage
  

  With the help of these researches media usage, especially internet usage of the target group can be scanned. This way it can be explored which service provider the users choose, what are the key factors in their decisions, how often and how much they use the internet… etc.

• Advertisement pre-tests
  

  With pre-tests creative concepts can be tested before production, in this way consumer opinions can be collected and reactions can induce necessary changes, thus only the best version remains in the end. With our questionnaire generator pictures, sound or video materials of the advertisements can be involved.

• Image studies
  

  With image studies our client can have an insight in their customers' or potential customers' head by collecting those opinions, impressions, thoughts, which are substantial components of the product's image.

• Public opinion survey
  

  Survey in social and political topics can be carried out as well, thus those opinions can be revealed, which wouldn't come up to the surface with other methods because of the circumstances of the inquiry.

• Recruiting for face-to-face interviews and focus groups
  

  Using recruiter emails and questionnaires makes it possible to prepare offline inquiries or deeper focus group researches.